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Health Care project
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A multinational pharmaceutical client recently asked us to help develop a 10-year vision for their China business. Their goal was to become a leading player in China by 2015, so we needed to develop a view on how the market would evolve and what our client needed to do to win.
Working closely with BCG's global experts and the client's functional experts, we developed an in-depth understanding of pharmaceutical market evolution and its likely impact on the client's business. We also organized a "vision workshop" that brought together senior management from the client's China business and global internal and external experts. After lively debate, the workshop participants agreed on the shape of the China market in 2015, and the strategic imperatives that the projected market implied.
Our client is already developing action plans for each of the strategic imperatives identified in the project.
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Click on the image to read some more personal perspectives on the project.
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This project involved a lot of conference calls! Talking to BCG and client experts around the globe (Europe, US, Japan, etc) was both an intellectual and a process challenge.
It was intellectually challenging because having fruitful discussions with these experts meant we had to quickly build our understanding of a range of healthcare markets and pharmaceutical business functions. It was challenging from a process perspective as our workplan had to accommodate all the conference calls as well as data collection, analysis, client meetings, etc.
Overall, the project was a big challenge, but it was also great fun!
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Schizophrenia, bipolar disorder and anesthesia – I needed to dive deep into these three areas in my first pharmaceutical project. Before I started, I had no idea what they were.
The project involved going to hospitals to talk with doctors. When I came back to the office, people told me I'd brought the "hospital smell" with me. Despite that, I worked away to develop 10-year forecasts on trends, patient dynamics and market sizes in my three areas.
This is why consulting is consistently fascinating and challenging – you start from the unknown, but end up with a rewarding learning experience!
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